Personalization in retirement investing is not just something that would be nice to have but is something that we need to have.
We can equate that to buying readers, the reading glasses at the local pharmacy.
With readers, you see a bunch of glasses and pick the one that will most likely not give you a headache and allow you to read. Wouldn’t it be better if you went to the optometrist and had the optometrist measure your eyes and reading distance to customize your glasses? You use your eyes every day to read, Google search, edit paperwork, and more. Those glasses won’t give you a headache or make you feel dizzy because they are custom-designed for you.
Retirement investing should be the same thing. Personalization should not be, “Oh, boy, it would be nice to have.” No, you should have personalization in retirement because it’s long-term investing, and you want to get to a specific destination – retirement with enough financial security to live another 20, 30, or 40+ years in the style you determine. Taking specific information about you, helping you build a portfolio, and keeping you on the right course over your lifetime is where iGPS makes sense.
Personalization in retirement, savings, and investing should be a “must-have”, not a “nice-to-have”.